The Only Consistency Is Change, And We Went Through Many Changes During The Pandemic

Companies were going through a lot through the Coronavirus pandemic, and they were not sure about how they were going to get through the process. The authorities implemented new rules not allowing people to leave their houses at the peak of infection unless they left for essential services, which meant they could not come to work.

Every time there was a spike in the Coronavirus cases in the country, the Government would implement another lockdown to get the numbers in order. However, after loosening the restrictions, people would begin going back to work in smaller numbers. There were rules about restaurants and diners, and they would start opening up again.

Additionally, they implemented new rules about social distancing, and smaller offices could no longer maintain them, so they had to spread their staff out across various office rooms. Otherwise, companies had to have their staff work remotely and have specific days to come into work. Most people working remotely mentioned finding it challenging to keep up with their work with many personal chores and errands coming in the way. Companies and employers also mentioned noticing a significant decrease in the productivity of their team. With so many changes going around, people were losing their jobs causing a serious increase in the unemployed numbers.

With fewer people coming out, companies could not market following the traditional methods, and they were now keeping up with new trends. As a company dealing in marketing, there were a lot of changes we had to get through. We do not foresee many changes in the upcoming six months because we see everyone getting used to the new normal. Additionally, we think that it would take a lot more than a year for everything to get better.

Along with multiple other changes that were going on, we had to change the way we were communicating with people. We used to meet in the office once or twice a week, which we have not been able to do. It stopped us from traveling as a team and organizing the occasional team nights, where we would gather and catch up after a week of hectic work. We interact differently with each other. We can give hugs or handshakes anymore. If we wanted to meet a client, we would travel and meet them whenever we wanted, but we could no longer do that.

With the changes taking place, we tried our best to stay away from people because we do not want to carry the virus and pass it on to them or get it from someone else. We prefer working remotely overall because we are getting more done remotely as opposed to worrying about safety precautions and so on. We travel to the office whenever we have to because we have some paperwork and documents in there that we have to refer to. Remote working was challenging for our team because we are a social bunch, and we were not spending a lot less time together, which was quite challenging. The atmosphere of staying home and working is very different, and we are still working on getting used to us. Additionally, we do not have office managers around, which is another challenge we are getting used to.

We tell our clients not to come to the office during the pandemic to follow the rules and do not want anyone to get sick or increase the spread at the moment. However, if they book an appointment, we coordinate when everyone is available and have them come to the office. Furthermore, we have sanitizer, disinfectant wipes, masks when there is more than one person in a room. However, we do not work with large groups, especially if they are not on the same project. Another aspect of coordinating is making sure we do not overlap between the teams coming into the office. We schedule our meetings, so have one client leaving, and a break before the next one comes in for their meeting. Finally, we always maintain social distance when many people are coming into the office.

With all the changes taking place, we held strong to the parts of the work that we could hold constant. Now that markets are opening again, we wanted our clients to be able to coordinate with us the way they did in the past, so we did not make any changes to our work timings. Although remote, we are ready to get to work at the same time on the same days now. Additionally, we get through more calls to make up for the office hours and complete the work we missed, in the initial stages of the pandemic. When it comes to the meetings that we organize, we follow the same systems as we did in the past. We coordinate a lot of our work through Zoom or other online platforms like Whatsapp or over the phone. 

With the work we handle, we do not need to coordinate any confidential information or details that need protection on secure servers, so we communicate through regular emails.

Everything considered the pandemic allowed us to spend some time with our families. We learned the importance of spending time at home and working remotely while dealing with a pandemic.

If you are looking for a brand management team, customer acquisitions or marketing firm in California, look no further than J.I.P. & ASSOCIATES INC. We coordinate with the company and their internal teams to ensure we are all on the same page when we are coming up with their marketing strategies. Additionally, we help our clients create, execute, and shape memorable experiences that improve conversions and loyalty. We currently have clients across California and are always looking to expand, so if you think we can assist in any way, get in touch with us. If you are looking for a better understanding of the services that we provide, please click here. If you want to get in touch with us, please click here.